We started with one T-shirt that gave athletes an undeniable advantage, and we ended up completely changing the way athletes dress. Today, innovation is our lifeblood and the key to delivering on our Brand Vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without.
SCROLL TO EXPLORE
Fullback and Special Teams captain on the 1994 University of Maryland football team, two years before he founded Under Armour.
Our story has always been about HARD WORK, GRIT, and the WILL to find a way.
IT ALL STARTED WITH A SIMPLE IDEA: BUILD A BETTER T-SHIRT.
It was soft. It was skin-tight.
And, most importantly, it wicked sweat faster than anything else out there.
Water Rolls Right Off.
It’s breathable, practically weightless, and keeps you dry. Now you have absolutely no excuse to stay inside.
THIS IS WHAT FAST FEELS LIKE™
If there was ever any doubt leading up to this point: WE ARE A FOOTWEAR COMPANY. We started with the world's first performance apparel for athletes, and returned there to create the first running shoe ever made in an apparel factory.
From the Brand that changed the way athletes dress comes the largest Connected Fitness platform in the world.
GET CONNECTED. GET INSPIRED. GET BETTER.
Everything here is built to help you hit your goals.
Sign up for emails and get 15% off your next order. No minimum.